Copywriting Portfolio
Drew Kairos
Words that move people.
JD-trained. Coach-tested. I write copy that builds a case for your brand, your offer, and why your reader should act now.
Juris Doctorate
10+ yrs coaching
B2B / B2C / DTC
Personal brand
SaaS & tech
Email & sales copy
My Edge
Law school taught me that every argument needs a structure, a hook, and an irrefutable close. That’s exactly what I bring to your copy.
Portfolio Pieces
Selected Work
Email Campaign
10,000+ entrepreneurs coached 1-on-1
Entrepreneurship – Welcome & Nurture Series
Multi-part onboarding and nurture sequence for an online business education brand. Designed to build trust, establish authority through transparency, and move subscribers from sign-up to engagement. Each email challenged industry noise and positioned Drew as a real operator instead of another guru.
“Don’t you think it’s crazy that in this day and age there is so much noise in digital marketing? Every day you get on social media there is some new Guru selling a way to get rich quick… So, how do you decipher what is real and who to believe?”
Brand Messaging & Email Sequence
Mindset + business hybrid positioning
LIMITLESS Mentors, Delivery & Nurture Campaign
Full delivery and nurture sequence for a personal development mentorship brand. Positioned around the concept of ‘potential as a Pure Concept’ reframing the success game from achievement-chasing to identity expansion. Blended psychological depth with actionable business strategy.
“Potential is an idea. In short, it’s the idea of exactly how great we can be if we took off all limiters and utilized all our skills, gifts, and talents to their fullest expression at all times. The game of reaching your potential in an objective way is impossible to win, because there will always be more of you to explore.”
Cold Email
Re-engaged dormant list into new service line
Service Launch: Web Development Reintroduction
Cold reintroduction email to a dormant list, promoting a new web development service. Written as a personal story with no hard sell and no hype. Let the credentials (3,000+ funnels built, 100+ WordPress sites, work with 7–9 figure businesses) speak through narrative, not bullet-point bragging.
“I became ClickFunnels Certified in 2017, Responsive HTML and CSS certified in 2019, and also earned my Systeme Certification in 2021. Over the years, I’ve built over 3,000 funnels, gifted and sold hundreds of templates, and crafted pages for some incredibly successful 7, 8, and even 9-figure businesses.”
Email Sequence
Multi-modality client education sequence
Holistic Healing: Client Nurture & Education Series
Multi-email nurture sequence written for a Reiki and intuitive healing practitioner. Designed to educate, build trust, and gently guide prospects from a free introductory session into ongoing healing work. Each email introduced a different modality – Reiki, intuitive healing, energy work – while keeping the tone warm, grounded, and never pushy.
“The truth is that our emotional baggage from yesterday or yester-year can be carried into today so effortlessly… that we start to believe it’s normal to feel this ‘heaviness’, even when we say we’re happy and feeling love.”
Email Mini-Course
Multi-lesson awareness + transformation sequence
Mindset Transformation Series
Long-form multi-lesson email mini-course designed to guide subscribers through a deep mindset shift. Tackled topics like conditional happiness, self-imposed limitations, and the gap between ambition and action. Each lesson is built on the last so it moves readers from awareness to breakthrough, using personal storytelling and psychological reframing.
“I was always putting off my happiness, my success and my enjoyment of life with one excuse after another. Didn’t I want to be happy? Or successful? The sad truth was, on some level, I believed I needed to ‘qualify’ for these things.”
Sales Page
32% conversion rate on warm traffic
High-Ticket Coaching Offer
Long-form sales page for a $5K mindset + strategy program. Built the argument from problem awareness through objection handling to close without hype, without fake urgency.
“You don’t need more information. We all have enough of that. You need fewer lies between you and execution. This program strips the noise so the signal finally gets through.”
Landing Page
12.2% cold traffic conversion
AI Prompt Pack Lead Magnet Funnel
Conversion-optimized landing page for a $29 digital product. Positioned AI as a tool for sharper thinking not a replacement for it.
“Everyone’s using AI now, but almost nobody is using it really well. This prompt pack fixes that, not with more copy/paste templates, but by training the human behind the prompts.”
Brand Messaging
3x inbound inquiries within 60 days
Personal Brand Positioning: Consultant Rebrand
Complete messaging overhaul for a B2B consultant stuck in ‘generalist’ positioning. Defined a sharp POV, rewrote all site copy, and built a voice guide.
“You’re not for everyone. Stop writing like you are. The right clients don’t need convincing to buy, they need clarity on why you’re the one to get them real results.”
What I Do
Copy That Closes
Sales Pages
Long-form, short-form, or hybrid. I build the argument your offer deserves, structured like a legal brief, written like a conversation.
Email Sequences
Welcome series, launch sequences, reactivation campaigns. Every email earns the next open.
Landing Pages
Lead magnets, webinar registrations, product launches. One page, one job, zero wasted words.
Ad Messaging & Voice
Positioning, taglines, voice guides. I find the words that make your brand unmistakable.
Need copy that actually converts?
I don’t write words that sound nice. I write words that make a case. If your offer is strong and your copy isn’t closing, let’s fix that.